Social media updates: Instagram changes to grid format, TikTok embroiled in controversy, and 'The Xodus' unfolding events
In the dynamic world of social media, brands are faced with the challenge of adapting to the ever-changing landscape. January 22nd, 2025, marked a significant shift, with TikTok's temporary ban in the United States highlighting its shaky position and the potential risks for brands heavily relying on the platform.
The temporary ban, which lasted only 12 hours, was due to ongoing security concerns over TikTok's ties to China. This incident serves as a reminder that no platform is invincible or immune to change. Brands should consider having alternative strategies in place due to the instability of TikTok in the US.
The future of TikTok in the US remains uncertain, according to The Guardian, and brands should be prepared for potential changes. Maintaining authenticity is crucial for brands, regardless of the platform they choose. Spreading the risk by being on multiple platforms is also important to ensure continuity in case of platform instability.
Instagram's recent update, changing its grid to a 4:5 aspect ratio, has been met with criticism. Some users perceive this as an attempt to mimic TikTok's format, but it has caused user frustration and aesthetic issues for creators, with some calling it the 'ugliest update ever.'
This exodus from Twitter-X presents a challenge and an opportunity for brands. Elon Musk's version of Twitter-X is losing 2.7 million active US users in two months. Brands should consider alternative platforms like Bluesky that might better align with their values and their audience's. Bluesky, an alternative platform, has gained 2.5 million users during the same period.
Adaptability in social strategy is essential for brands to navigate this ever-changing social media landscape. KOTA, a Creative Digital Agency specialising in Creative Web Design, Web Development, Branding, and Digital Marketing, can help brands in their journey to find the right platforms and strategies.
In conclusion, the social media landscape is constantly evolving, and brands must be prepared to adapt to these changes. Whether it's the temporary ban of TikTok, the updates on Instagram, or the shifts in Twitter-X, brands should always have a backup plan and be open to exploring new platforms.
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