SoftSwiss' Affilka honored with accolades from EGR B2B Awards
Affilka, the leading affiliate management software platform by SOFTSWISS, has recently been honoured with the Affiliate Software Supplier award at the prestigious EGR B2B Awards. This recognition comes in light of the platform's continuous efforts to innovate and refine its offerings for the iGaming industry.
The latest updates to Affilka include several cutting-edge features designed to streamline traffic strategies and enable smarter, data-driven decisions for its partners. Among these updates is the Advanced Traffic Report, which offers detailed click analytics, multi-dimensional filtering, and real-time data updates. This report provides in-depth insights into clicks, registrations, deposits, and crucial conversion rates such as click-to-registration and click-to-first-time-deposit (FTD).
Affilka has also introduced an enhanced API for data extraction, allowing affiliates to extract campaign data, promo codes, and tracking links automatically. This feature streamlines reporting workflows and enables integration with external business intelligence tools.
Another significant addition is the new sub-affiliate revenue share model, which rewards affiliates proportionally to the actual revenue generated by players referred through their sub-affiliates. This transparent and fair revenue-sharing system promotes a more equitable partnership between Affilka and its affiliates.
In addition to these features, Affilka has rolled out the Geo-Distributed Redirect tool, which helps boost website visits by reducing redirect times. The platform has also introduced the Cohort Analysis Report, providing deeper insights into player behaviour, and the Cross-Brand Player Duplicate Detection tool, which ensures accurate tracking and management of overlapping player accounts across different casino brands within a single affiliate program.
These innovative features underscore Affilka's commitment to innovation and its growing leadership in the affiliate marketing software space. Affilka powers over 400 thousand affiliate accounts and 98 million player registrations, supporting more than 450 brands globally.
Anastasia Borovaya, the Head of Affilka by SOFTSWISS, expressed her excitement about the latest accomplishment, stating that the tools built by Affilka help partners solve real challenges. Winning this award two years in a row is an incredible achievement for the Affilka team, reaffirming their leadership in iGaming affiliate marketing.
The EGR B2B Awards took place at The Roundhouse in London, UK, and celebrated excellence among service providers in the online gambling industry. Affilka's win at the awards ceremony on July 3, 2023, marks a significant milestone in the platform's journey towards continuous improvement and growth.
Incorporating cutting-edge technology, Affilka has unveiled the sub-affiliate revenue share model, a gadget that offers proportional rewards based on actual revenue generated by players referred through sub-affiliates, enhancing its commitment to foster a fairer partnership with affiliates. Additionally, the platform has integrated the Cohort Analysis Report, a feature that delves into player behavior using advanced data analytics, underscoring its expansion in the realm of gambling affiliate marketing and gadget technology.
