Android Users Gain Access to Netflix's New Mobile Games
Streaming giant Netflix introduces video game offerings to its platform.
Starting Tuesday, Android users worldwide can enjoy a fresh feature within the Netflix app - a dedicated 'Games' tab, leading them to the Google Play store. Here, they can download five new games, including Stranger Things: 1984, Shooting Hoops, and more, all accessible with their Netflix login credentials. It's all part of Netflix's plan to expand its audience and maintain its position in the streaming world[1][4].
Mobile gaming seems an lucrative avenue for Netflix, yet they aren't charging anything for this new content. Instead, the gaming tab is designed to engage users[1][4]. As Greg Peters, Netflix's chief product officer and COO, explained to investors, this move aims to cater to the massive number of Netflix users who primarily engage with the platform on mobile devices[1][4].
In recent months, Netflix has been innovating. Along with these new games, they recently initiated 'Fast Laughs', a TikTok-style stream of short comedy content[1][4].
While the initial game offerings might be limited, Netflix has been deliberate in its efforts to venture into the gaming space[1][4]. In September, the platform acquired Night School Studio, known for hits like 2019's Afterparty and 2016's Oxenfree[1]. As of now, Netflix offers over 100 mobile games, free, ad-free, and without microtransactions[1][4]. In 2025, they plan to expand their gaming presence, with games optimized for TV and controlled via smartphones[2].
[1] https://www.engadget.com/netflix-mobile-games-android-parameters-155126145.html[2] https://www.tomsguide.com/news/what-we-want-from-netflix-games-android-ios-controller-support,review-2454.html[3] https://www.dailydot.com/upstream/demond-friends-stray-kids-netflix-anime/[4] https://www.androidcentral.com/netflix-io-s-new-games-coming-ios-and-android-features-new-features-app-update
- To maintain its competitive edge in the streaming world, Netflix plans to redirect its focus towards the future, incorporating technology in the form of mobile games optimized for TV control via smartphones, as revealed in 2025.
- Netflix's foray into the gaming industry has been cautious, with a launch of free, ad-free mobile games without microtransactions, evidenced by their current offerings exceeding 100 titles.
- While the initial game offerings might be limited, it's clear that Netflix's gaming strategy extends beyond a simple gimmick, as demonstrated by their strategic move to acquire Night School Studio, creators of hit games like Afterparty and Oxenfree.
- As tech wars escalate in the streaming industry, much of the attention has been centered on Netflix and their continuous info-centric advancements, like the recent introduction of the 'Games' tab on the Android app, offering free mobile games with login credentials.
