Tech giant Amazon brings cutting-edge innovation to the Esports World Cup
Amazon and the Esports World Cup Foundation have teamed up to revolutionize the way fans experience esports competitions. This collaboration, with Amazon Web Services (AWS) as the exclusive cloud partner, brings together AI, cloud computing, and interactive commerce to make esports viewing more engaging, personalized, and immersive [1][2][3][5].
During the Esports World Cup (EWC) tournaments, which run from July 7 until Aug. 24 in Riyadh, Amazon customers in the Kingdom and UAE can enjoy exclusive deals and discounts of up to 20 percent off up to SR100 ($27) on selected products when using Mastercard credit or prepaid cards [1].
Amazon is leveraging its retail expertise and AWS cloud technology to create a seamless ecosystem connecting shopping, streaming, and entertainment. Fans can stream the EWC tournament action live while shopping for pro gaming gear on Amazon.sa and Amazon.ae. An innovative online hub called "Hero’s Corner" combines AI-powered immersive entertainment, live streams, and special shopping deals into one unified experience for viewers [1][2][3].
The collaboration extends onsite through branded activations like the Amazon Esports Arena, a premier gaming venue at Riyadh Boulevard, hosting live game finals with 2,000 elite players and 200 clubs from over 100 countries [1].
Fahad Bahdailah, head of communications, Amazon Saudi Arabia, expressed excitement about being part of Saudi Arabia's growing gaming ecosystem. With over 23.5 million gamers and a gaming market valued at $2.3 billion, Saudi Arabia stands as one of the world's fastest-growing gaming markets [4].
AWS is powering a next-generation viewing experience through advanced cloud technology and machine learning capabilities. It delivers AI-powered live match insights, including win probabilities and player heat maps, automated highlight generation personalized to fans' favorite moments, and interactive real-time statistics dashboards [1][2][3][5].
In addition, Amazon is offering enhanced localized experiences to its Amazon.sa community, bringing fans closer to the EWC action than ever before. Prime Video entertainment includes an exclusive content offering, "EWC Level Up," a docuseries directed by R.J. Cutler, revealing intimate stories of esports stars and the high-stakes world of competitive gaming [1].
The collaboration also presents "Amazon post-match interviews, presented by AWS," a unique interview series that brings audiences closer to the tournament's most intense moments, featuring real-time analysis and pro player reactions [1].
The Esports World Cup Foundation, Amazon, and Amazon Web Services aim to bring the EWC action to millions of fans worldwide [6]. This collaboration merges AI, cloud computing, and interactive commerce to transform esports viewing from passive watching into an engaging, personalized, and immersive experience for global audiences [1][2][3][5].
[1] - https://www.amazon.sa/ [2] - https://www.amazon.ae/ [3] - https://aws.amazon.com/ [4] - https://www.statista.com/ [5] - https://esportsworldcup.com/ [6] - https://esportsworldcup.com/partners/
- The Esports World Cup (EWC) tournament, running from July 7 to Aug. 24 in Riyadh, Saudi Arabia and UAE, will offer Amazon customers exclusive deals on pro gaming gear, available on Amazon.sa and Amazon.ae.
- Fahad Bahdailah, head of communications at Amazon Saudi Arabia, expresses excitement about the collaboration, highlighting Saudi Arabia's position as one of the world's fastest-growing gaming markets.
- The collaboration between the Esports World Cup Foundation, Amazon, and Amazon Web Services aims to revolutionize esports viewing, merging AI, cloud computing, and interactive commerce to create an engaging, personalized, and immersive experience for global audiences.
- Amazon's retail expertise and AWS cloud technology are used to create a seamless ecosystem linking shopping, streaming, and entertainment during the EWC tournaments.
- Onsite activations like the Amazon Esports Arena at Riyadh Boulevard, hosting live game finals, contribute to the collaboration's goal of immersing fans in the esports world.
- AWS's advanced cloud technology and machine learning capabilities power next-generation viewing experiences, providing AI-powered live match insights, personalized highlight reels, and interactive real-time statistics dashboards.
