Tesla increases Model S and Model X prices substantially, reinstates free supercharging offer
In North America, Tesla raised the price of the Model X overnight, but not the Model S, with the Model X now costing $5,000 more in the US and around the same amount in Canada [1][5]. This price hike was primarily due to added tech features, styling updates, and improved ride quality [1].
The Model X’s starting price rose to about $89,990 in 2025, reflecting a $5,000 increase over the previous year, with the Plaid variant increasing about $10,000 despite relatively few changes [3]. This suggests a trend of incremental price increases starting from 2022 and continuing into 2025. These price increases were mostly reported in the U.S. market [5].
Despite these hikes, Tesla also introduced temporary discounts and incentives to encourage sales. For instance, in 2025, they offered $3,000 trade-in discounts for Model S and Model X [2]. This dynamic pricing strategy indicates Tesla's efforts to balance price adjustments with sales stimulation.
In Europe, the Plaid version of the Model X now costs 124,990 euros in Germany, an increase of nearly 11%, while the top Plaid version of the Model S with three motors now costs 119,900 euros, an increase of approximately 11% compared to before [1][5]. The free Supercharging offer is applicable only to vehicles in first hand [1].
Tesla does not provide individual sales figures for Model S and Model X, but in 2024, approximately 85,000 units of Model S, Model X, and Cybertruck were sold together [6]. It's worth noting that Tesla has discontinued the right-hand drive versions of Model S and Model X in Australia, New Zealand, Singapore, and Thailand [4].
In some European left-hand drive markets, Tesla has decided not to offer Model S and Model X [4]. On the Tesla websites for Poland, neither the Model S nor the Model X could be reconfigured on Friday morning, with links leading to inventories with no vehicles available [1].
The normal all-wheel-drive version of the Model X in Germany now costs around 15% more, at 114,900 euros [1]. Tesla has reintroduced free Supercharging for newly ordered Model S and Model X vehicles [1]. Before 2016, all Tesla vehicles had free Supercharging, including after resale. However, the free Supercharging offer has had occasional comebacks [1].
[1] https://www.tesla.com/modelx [2] https://www.tesla.com/modelx/offers [3] https://www.tesla.com/modelx/pricing [4] https://www.tesla.com/support/vehicle-availability [5] https://www.tesla.com/modelx/configurator [6] https://www.tesla.com/investor-relations/financial-results/2024-q4-financial-results-earnings-call-transcript
- The automotive industry in North America witnessed a price increase for Tesla's Model X, mainly due to tech features, styling updates, and ride quality enhancements, making the starting price about $89,990 in 2025.
- Simultaneously, the finance sector observed Tesla's dynamic pricing strategy, reflecting incremental price increases on the Model X beginning from 2022 and continuing into 2025.
- In contrast, the European transportation market has seen an 11% increase in the price of both the Plaid version of the Model X and Model S, with the Model X now costing €124,990 and the Model S €119,900.
- The lifestyle and technology sectors have seen Tesla's reintroduction of free Supercharging for newly ordered Model S and Model X vehicles, signaling a potential shift in the electric-vehicle market.
