Thai Products Boom Among Chinese Tourists: Unique Marketing and Platform Choices Drive Success
Thai products are gaining popularity among Chinese tourists, with unique marketing strategies and platform choices driving their success. Kewpie Mayonnaise's exclusive flavors and Mama Instant Noodles' diverse range have become must-buys, while Thai shampoos like Fallex Green have seen increased sales after shifting their marketing message.
Kewpie Mayonnaise's popularity in China can be attributed to its unique, Thai-exclusive flavors like Sriracha and Truffle, which are not available in mainland China. This scarcity has turned the mayonnaise into a sought-after souvenir among Chinese tourists. Similarly, Mama Instant Noodles expanded its range to represent diverse Thai cuisine, becoming a popular 'Thai food kit' for tourists.
At the ScaleFast Summit & Expo 2025, Panicha Prateepavanich from Mango China Group revealed a market penetration strategy for the Chinese market. She advised Thai entrepreneurs to generate buzz on Xiaohongshu, an indispensable platform for Thai brands to reach Chinese consumers, and ensure product accessibility at key retail points. Understanding Chinese consumer behavior and communicating the right message are crucial for transforming Thai products into 'must-buy' items for Chinese tourists. This strategy has been successfully implemented by Thai shampoo brands like Fallex Green, which saw increased sales after shifting their key message to 'Fresh and Scented for 3 Days After One Wash' for Chinese consumers.
Thai products' success in the Chinese market is driven by unique marketing strategies and platform choices. By understanding Chinese consumer behavior and leveraging platforms like Xiaohongshu, Thai brands can transform their products into must-buys for Chinese tourists, as seen in the cases of Kewpie Mayonnaise, Mama Instant Noodles, and Thai shampoos.
Read also:
- C3IC Publishes 'This is the Taiwan We Love' Guide to Empower Citizens
- Reporter of Silenced Torment or Individual Recording Suppressed Agony
- Solar panel troubles on rooftops
- EPA Administrator Zeldin travels to Iowa, reveals fresh EPA DEF guidelines, attends State Fair, commemorates One Big Beautiful Bill
