Top 7 Email Marketing Platforms to Outperform Klaviyo
In the ever-evolving world of eCommerce, businesses are constantly seeking robust email and SMS marketing solutions to enhance their customer engagement and drive sales. While Klaviyo remains a popular choice, there are several alternatives that offer unique features and pricing models. Here are five top alternatives to Klaviyo for email and SMS marketing in 2025.
1. Omnisend
Omnisend, trusted by over 125,000 eCommerce brands, stands out with its integrated email and SMS marketing, particularly its strong Wix SMS integration. Offering features like prebuilt ecommerce workflows, segmentation, landing pages, and SMS marketing, Omnisend is ideal for stores looking for automation and multi-channel reach. The platform provides a free plan and pricing based on usage.
2. ActiveCampaign
ActiveCampaign combines email and SMS marketing with a built-in CRM for sales automation. It supports site and event tracking, advanced conditional content, and dynamic customer segmentation. Known for its strong automation and A/B testing capabilities, ActiveCampaign is suitable for businesses needing deeper CRM integration and personalized campaigns.
3. Brevo (formerly Sendinblue)
Brevo offers a comprehensive suite including email, SMS, WhatsApp marketing, chat, and CRM. Featuring a drag-and-drop editor, marketing automation workflows with templates, AI-powered tools, and rich reporting, Brevo is an all-in-one marketing platform that charges by email volume, supports unlimited contacts, and includes WhatsApp marketing, which Klaviyo lacks.
4. Mailchimp
Mailchimp is a well-known option with email and SMS marketing capabilities suitable for Wix and other platforms. Providing templates, automation, and robust list-building tools, Mailchimp is often recommended for beginners or those seeking straightforward Wix integration alongside SMS.
5. HubSpot
HubSpot is a robust marketing platform that goes beyond email and SMS, offering CRM, sales, and service tools. Ideal for businesses wanting an all-in-one solution beyond just marketing communications, HubSpot may be less flexible in campaign templates but appreciates its broader functionalities.
Additional notable mentions include MailerLite and Moosend, which offer email and SMS marketing with user-friendly interfaces and more affordable pricing, suited for smaller senders or simpler needs.
| Alternative | Main Strengths | Pricing Highlights | Notable Features | |---------------|-------------------------------------------------|-----------------------------|--------------------------------------------------| | Omnisend | Strong automation and segmentation | Free plan + usage-based SMS | Multi-channel automation, Wix integration | | ActiveCampaign| CRM integration, advanced personalization | Starts ~$15/month | Email + SMS, site tracking, conditional content | | Brevo | All-in-one marketing, WhatsApp support | Free + plans from $9/month | SMS, WhatsApp, AI tools, unlimited contacts | | Mailchimp | Ease of use, good Wix support | Free plan + tiered pricing | Templates, SMS + email automation | | HubSpot | Full CRM/multi-functional marketing suite | Custom pricing | CRM, sales automation, email+SMS |
Each of these alternatives varies by pricing model, feature depth, and ease of use, making them suitable for different business sizes and marketing needs compared to Klaviyo. While Klaviyo is notable for its advanced segmentation and event-triggered messaging, it can become costly with high SMS volume. On the other hand, Brevo offers live chat and a landing page builder, in addition to email and SMS marketing. Klaviyo's design tools for emails can be hard to understand and use, and it doesn't include any features for landing pages.
- In the quest for a comprehensive marketing solution, businesses might consider ActiveCampaign, which not only offers email and SMS marketing but also includes a built-in CRM for sales automation, making it an excellent choice for those seeking deeper CRM integration and personalized campaigns.
- For those prioritizing lifestyle and financial efficiency, Mailchimp's ease of use and good Wix support make it an appealing option, especially for beginners or those seeking straightforward Wix integration alongside SMS for their email marketing needs.
