Toyoda's Chairman's Request: Embrace the Mindset of a Century Visionary, Addressing the Meisters
In the world of luxury automobiles, the launch of Toyota's New Century model signifies not only a step forward in technology but also a commitment to preserving the brand's legacy of quality and tradition. This commitment is embodied in the Meister system, a specialized professional group implemented alongside the New Century's release.
The Meister system, a testament to Toyota's dedication to deep product knowledge and customer service excellence, is a select group of highly skilled and knowledgeable dealership staff. Only about 0.6% of employees at Toyota dealerships across Japan have been certified as Meisters, underscoring the exclusivity and prestige of this designation.
Chairman Akio Toyoda, in a recent symposium, encouraged these Meisters to take his place in the story of the Century, emphasizing the importance of maintaining their interest and curiosity about the New Century. The Meister system, he explained, was designed to inherit and carry forward advanced skills, craftsmanship, and passion within Toyota's sales and service workforce.
The significance of the Meister system lies in its role of elevating dealership professionalism to match the prestige and tradition of the New Century. By ensuring that customers receive expert service from highly knowledgeable personnel who embody Toyota's commitment to precision and care, the Meister system mirrors the qualities of the New Century itself.
The upcoming program, scheduled for this week, promises to be a journey through Chairman Toyoda's life as seen through the lens of the Century. With a focus on his personal memories and experiences with the car, the program aims to provide an enjoyable ride for the audience, offering insights into the ideas and influences that shaped the New Century.
This program is not a new initiative on social media platforms like Facebook or Twitter, but rather a live event aimed at celebrating the launch of the New Century and the role of the Meister system in upholding Toyota's standards of excellence.
Chairman Toyoda's connection with the Century runs deep, with personal memories dating back to his childhood. Despite his strong affinity for the car, he felt a sense of detachment, having been unable to ride in it due to certain experiences with his father, Honorary Chairman Shoichiro Toyoda.
These memories and experiences have strongly influenced the shape of the New Century, reflecting Toyota's commitment to creating vehicles that are not just technologically advanced, but also deeply meaningful and rooted in tradition.
In summary, the Meister system is an integral part of the New Century's launch, elevating dealership professionalism to match the prestige and tradition of the luxury sedan. By ensuring that customers receive expert service from highly knowledgeable personnel, the Meister system underscores Toyota's commitment to precision, care, and deep product knowledge, making the New Century an unforgettable experience for its drivers.
The Meister system, a select group of highly skilled and knowledgeable dealership staff, is a testament to Toyota's dedication to maintaining its traditions in both the automotive industry and customer service.
The Meister system reflects the advanced technology, precision, and care embodied in Toyota's New Century model, mirroring the qualities that define the luxury sedan.
