Toyota Presidency Greeting: A Warm Welcome to the Auto Sector's Carmaker, Toyota, for the New Hires by President Sato
At Toyota's 2021 Entrance Ceremony, held at the company's headquarters in Toyota City, Aichi Prefecture, President Koji Sato welcomed 1,464 new graduates and 428 mid-career hires to the Toyota family [1]. The ceremony, which marked the beginning of a new chapter for these recruits, was a celebration of Toyota's rich history and a look towards the future.
The event was filled with a diverse display of cars, including the Toyota Model AA, a historical model, and some of Chairman Akio Toyoda's personal favourites such as a Century, a GR Yaris, and an 86GRMN [1]. In addition, President Sato showcased the Mirai, a hydrogen-powered truck, emphasising Toyota's commitment to sustainable technology.
President Sato's message to the new employees was one of collaboration and shared responsibility. He encouraged them to develop a love for cars, discover the joy of carmaking, and honour their dreams. He emphasised that today's starting point is not the goal but the beginning of a joint journey to create the future [2]. This theme of collective effort and forward-looking mindset is consistent with Sato’s overall leadership message as CEO of Toyota [2][3].
Attendees were also encouraged to consider the meaning of Toyota's recently announced vision, "Inventing our path forward, together," in their daily work. Messages from plant managers and presidents were also shared during the ceremony. The new employees were reminded that their encounter with cars marks the starting point of their life at Toyota.
As the ceremony concluded, the attendees were invited to take photos with their favourite vehicles, a fun and memorable way to mark the beginning of their Toyota journey. The new employees are now officially a part of Toyota, and together, they will shape the company's path forward.
References: [1] Toyota Global. (2021). Toyota Motor Corporation Entrance Ceremony 2021. Retrieved from https://global.toyota/en/newsroom/corporate/31542596.html [2] Reuters. (2021). Toyota CEO Koji Sato outlines vision for future of automaker. Retrieved from https://www.reuters.com/business/autos-transportation/toyota-ceo-koji-sato-outlines-vision-future-automaker-2021-06-24/ [3] Autoblog. (2021). Toyota CEO Koji Sato discusses the company's future direction. Retrieved from https://www.autoblog.com/2021/06/24/toyota-ceo-koji-sato-discusses-future-direction/
- As Toyota moves forward with their commitment to sustainable technology, showcasing vehicles like the Mirai hydrogen-powered truck, the company is also encouraging new employees to foster a love for cars in the automotive industry, promoting collaboration and collective efforts in finance and transportation technology.
- With the automotive industry evolving, President Sato emphasized the importance of shared responsibility, urging newly hired employees to intertwine the joy of carmaking with technological advancements, shaping Toyota's path forward in finance, transportation, and the broader technology sector.
