Trading hours are broadened by eToro, with the introduction of a new tokenized stock initiative
In a significant move towards blockchain integration, eToro, the global multi-asset trading platform, announced expansions to its product offerings during a global webinar on July 29. The company's CEO, Yoni Assia, stated that blockchain technology will facilitate the greatest ever transfer of wealth.
One of the key announcements was eToro's plans to tokenize US-listed stocks as ERC20 tokens on the Ethereum blockchain. This move, according to Assia, is a major step in the company's blockchain strategy, which dates back to 2012 when he co-authored the Colored Coins whitepaper.
The tokenization of stocks will allow users to move their assets onto the blockchain and integrate with decentralized finance (DeFi) protocols. This will provide users with new opportunities for investment and interaction with the digital asset market.
eToro's tokenization strategy is not limited to stocks. The company previously launched tokenized gold (GOLDX) and silver (SLVX) in 2019 following its acquisition of Danish token startup Firmo. The company also cited Europe's Markets in Crypto-Assets (MiCA) regulation and the US Genius Act as catalysts enabling broader tokenization of real-world assets.
In addition to the tokenization efforts, eToro will extend its trading hours to include 100 popular US-listed stocks and ETFs, allowing 24/5 trading except on weekends. The company has also expanded its futures trading through a collaboration with CME Group. The expanded futures trading includes spot-quoted futures contracts currently available in select European markets.
The contracts offer traditional futures benefits through smaller, more accessible contract sizes with familiar spot-based pricing. eToro will gradually expand access to its new futures products across its global user base.
The plans to tokenize US-listed stocks as ERC20 tokens on the Ethereum blockchain were announced by the company World Liberty Financial, which is supported by Donald Trump and aims to establish a decentralized finance platform integrated with the Trump brand.
eToro's stock (NASDAQ: ETOR) debuted on the Nasdaq exchange in May 2025. The company continues to extend its product offerings, including its tokenization strategy, as it positions itself at the forefront of the digital asset revolution.
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