Transforming dreamers into achievers and the impact of transformative operations on the iGaming industry.
In the fast-paced world of iGaming, operational innovation is no longer a luxury, but a necessity. Rozina Sidhu Koskela, Founder and CEO of The Garage, is revolutionising the industry with her innovative approach, the Disney Method.
Misalignment among teams can cost real money in iGaming, delaying fixes to player journeys, triggering inconsistent responsible gambling flags, and slowing reaction time to regulatory demands. Rozina warns against designing for assumptions rather than evidence, noting that without clear insight into the real issue, even well-meaning solutions can miss the mark.
The Disney Method encourages teams to shift between Dreamer, Realist, and Sceptic perspectives to explore problems from different angles. This method fosters co-creation, alignment, and applied creativity, allowing teams to develop solutions that are visionary yet practical and thoroughly tested for feasibility and compliance.
For example, in addressing player onboarding friction, the Dreamer imagines an ideal user experience, the Realist assesses technical and regulatory feasibility, and the Sceptic identifies potential risks or obstacles. This multi-angle approach challenges the "stay in your lane" mentality and helps teams shift stale mindsets, enabling more grounded and innovative solutions in complex sectors like iGaming.
Quality comes from staying ahead of the trends, not just catching up to them, according to Rozina. The Disney Method is designed for complex sectors like gaming and finance, and has been used inside organisations, including in iGaming.
Rozina doesn't romanticize creativity; she acknowledges risk but argues that innovation is no longer optional, and risk must be measured, not avoided. The Garage's mission is to make innovation accessible, inclusive, and part of every organisation's DNA, so people can confidently solve real problems and shape the future.
Operational innovation in iGaming means finding a balance between compliance and agility. Frameworks like Rozina's are crucial in this process. Rozina advises iGaming companies to align, explain, and ensure that every team understands how their daily work contributes to the company's progress toward its goals. She suggests starting small, building momentum with advocates, and creating safe spaces for experimentation to shift long-standing mindsets.
In a regulated industry like iGaming, Rozina's approach offers a low-risk way to explore high-value transformation, grounded in real-world challenges rather than speculation. The tightrope between invention and obligation has never felt thinner, with AI rewiring the rulebook. Rigid rule sets quickly become outdated unless they adapt to operational realities. The Disney Method provides a practical and effective solution to this challenge.
[1] Source: Interview with Rozina Sidhu Koskela, Founder and CEO of The Garage.
[1] The Disney Method, originating from Rozina Sidhu Koskela's approach, fosters co-creation, alignment, and applied creativity in complex sectors like iGaming, bridging the gap between compliance and agility.
[2] In the realm of iGaming and finance, Rozina Sidhu Koskela's innovations leverage technology to promote operational innovation, advocating for risk management rather than avoidance, and making innovation accessible and integral to every organization's operations.
