Twitter account @iami starts shipping SU7 Ultra model after receiving orders for 19,000 units
In a groundbreaking move, Chinese tech giant Xiaomi has seen unprecedented success with its latest offering, the SU7 Ultra electric sedan. Launched via its official Twitter profile @Xiaomi, the SU7 Ultra was designed to compete with luxury brands like Porsche, and it seems the strategy is paying off.
Within just 10 minutes of opening for orders, the SU7 Ultra received over 6,900 pre-orders, and within two hours, that number had reached 10,000 units – the annual sales target initially set for the vehicle. By March 3, 2025, firm orders had surpassed the initial target, reaching a staggering 19,000 units. By late May 2025, the number of firm orders had risen to over 23,000, more than doubling the initial yearly goal.
Lei Jun, founder, chairman, and CEO of Xiaomi, confirmed the SU7 Ultra's sales had far exceeded expectations. This success can be attributed to the SU7 Ultra's combination of high performance, competitive pricing relative to luxury brands, and strong demand in China.
Priced at RMB 529,900 ($72,750), the SU7 Ultra is a significant investment. However, it represents a 34.97 percent discount compared to the previously marketed pre-sales price of RMB 814,900. Xiaomi's electric vehicle division, @XiaomiEV, is offering firm order holders a 7-day hesitation period during which they can get a refund on the RMB 20,000 deposit. Deposits for locked-in orders are non-refundable.
As Lei Jun announced the sales target for the SU7 Ultra in 2025, he also stated that orders had far exceeded expectations. The SU7 Ultra is delivered by XiaomiEV, the company's electric vehicle division.
In the context of the Chinese market, where 121,000 sedans priced over RMB 500,000 were sold in 2024, Xiaomi's achievement with the SU7 Ultra is particularly impressive. The predicted sales target for the Xiaomi SU7 Ultra in 2025 was set at 10,000 units, but with over 23,000 firm orders recorded by late May 2025, it seems the company is looking to boost production capacity to meet this growing demand.
- The success of Chinese tech giant Xiaomi's latest offering, the SU7 Ultra electric sedan, has surpassed expectations, with over 23,000 firm orders recorded by late May 2025.
- The SU7 Ultra was designed to compete with luxury brands like Porsche and seems to be achieving its goal, reaching a staggering 19,000 units in firm orders by March 3, 2025, and more than doubling its initial yearly target.
- Within the Chinese market, where 121,000 sedans priced over RMB 500,000 were sold in 2024, Xiaomi's achievement with the SU7 Ultra is particularly impressive.
- The SU7 Ultra, priced at RMB 529,900 ($72,750), has seen strong demand, offering a combination of high performance, competitive pricing, and appealing to the growing market for electric vehicles and luxury lifestyles.
- Xiaomi's electric vehicle division, @XiaomiEV, is responsible for delivering the SU7 Ultra, and is offering a 7-day hesitation period for firm order holders to reconsider their purchase, with non-refundable deposits for locked-in orders.
- The SU7 Ultra's success can be attributed to its attractive price point, discounted by 34.97 percent compared to its previously marketed pre-sales price, which has been a significant factor in its success in the electric vehicle industry and the larger automotive sector.
- The Chinese finance sector has undoubtedly played a role in the SU7 Ultra's success, with many consumers being able to make the investment due to favorable financing options available for electric vehicles, driving the growth of the transportation and technology sectors in China.
