UK Publisher Rankings by Pixalate in August 2025: Leading Mobile Gaming Apps for High-Quality Programmatic Advertising Traffic
In the latest edition of its monthly Publisher Trust Index, Pixalate, a global leader in ad fraud protection, privacy, and compliance analytics, has unveiled the United Kingdom August 2025 Top Mobile Gaming Apps Rankings for Programmatic Advertising Traffic Quality. The report, available for download, ranks mobile gaming apps based on their programmatic advertising traffic quality, as measured by Pixalate's proprietary technology and methodology.
Pixalate's Publisher Trust Indexes use quality metrics such as invalid traffic (IVT, including ad fraud), Made For Advertising (MFA) risk, brand safety, ad density, viewability, reach, and other metrics. The index covers over 235 countries across four global regions and provides breakdowns by 20+ different IAB taxonomy website categories.
For the Apple App Store, Wordscapes tops the gaming app chart for August 2025. On the other hand, Word Search Explorer takes the top spot in the Google Play Store ranking.
Pixalate's data science team analyzed 400 million global open programmatic ad impressions across 15k mobile games in the 'Video Gaming' IAB category in August 2025 to compile this report. It's important to note that no specific data or rankings are available for countries like Germany or France.
In addition to the UK report, Pixalate has also released a United States (US) version of the report. The download includes the US Publisher Trust Index - Top Games and the UK Publisher Trust Index - Top Games.
For those interested in learning more about Pixalate's methodology for the Publisher Trust Index, detailed information can be found at Publisher Trust Index: Methodology.
While the report provides valuable insights into the quality of programmatic advertising traffic for mobile games in the UK, it does not specify the criteria used to determine the quality of programmatic advertising traffic or provide information about the rankings for other categories or regions.
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