Uncovering Amazon's Hidden Book Keywords: A Step-by-Step Guide
In the vast world of Amazon, finding the right keywords to boost a book's visibility and sales is a crucial task for authors. Here's a guide to help you uncover successful keywords used by other books on Amazon, based on various methods and tools.
Amazon's keyword strategy involves adding a book to various phrases until it becomes too broad and stops converting well. If a book doesn't perform well for a keyword phrase, Amazon may reduce its visibility or remove it from showing up for that phrase. Conversely, if a book performs well for a specific keyword, Amazon expands its visibility on other related phrases.
One effective way to discover successful keywords is by using specialized keyword research tools. Tools like Publisher Rocket, for instance, have a Reverse ASIN feature that allows you to enter a competitor book's ASIN and see the actual keywords Amazon used to rank that book, revealing the effective search phrases driving buyers.
Another useful tool is BookBeam, which shows best-seller rank, sales estimates, keyword expansion suggestions, and trends for Amazon KDP books, helping identify trending and profitable keywords used by others.
Amazon's own search bar suggestions can also provide insights into potential keyword phrases. By typing seed keywords, Amazon suggests related search terms. Frequent appearance of books with certain keywords helps infer successful keyword phrases.
Newer tools like Kumo Amazo are also worth considering. This Amazon KDP keyword tool generates expanded keyword lists based on seed terms, revealing keywords people actually search for in niche categories.
When filling Amazon's 7 KDP keyword boxes for your book, it's advised to mix highly specific keywords with broader terms to optimize indexing and ranking without diluting keyword power.
In practice, combining these strategies helps you identify what keywords competitors effectively rank for and tailor your own keywords accordingly to improve discoverability and sales on Amazon KDP. Tools like Publisher Rocket and BookBeam are popular paid options widely used by authors for this purpose.
It's important to note that there isn't a "hack" to see the exact keywords authors have entered in the 7 KDP boxes. However, using Publisher Rocket to analyze the keywords of similar books simplifies the process of choosing 7 KDP keywords by eliminating the need for guesswork, research, and more.
By understanding and applying these strategies, you'll be well on your way to optimizing your book's SEO on Amazon, increasing its visibility, and driving more sales.
The Publisher Rocket tool, a valuable resource in data-and-cloud-computing, offers an engaging feature called Reverse ASIN, which allows authors to investigate the actual keywords Amazon used to rank a competitor book, shedding light on effective search phrases driving buyers.
In the realm of technology and data-and-cloud-computing, tools like BookBeam and Kumo Amazo come forth, assisting authors in identifying trending and profitable keywords used by others, thereby improving book discoverability and sales on Amazon KDP.
