Unveiled Insights on AI in Media Production at MPTS 2025
In the dynamic world of media and entertainment, the integration of Artificial Intelligence (AI) is no longer a distant future but a current reality. This transformation is particularly evident in the pre-visualization and storyboarding stages, where AI is enabling faster, cheaper, and more flexible creative workflows before actual production begins.
One such website, a pioneer in the industry, is embracing AI to offer clients greater clarity and confidence. By using AI tools like Runway for pre-visualization image and video generation, creatives can experiment with different scenes, concepts, and shot compositions digitally, reducing reliance on physical set design and costly test shoots.
AI-powered software is also being used for automated storyboard generation, suggesting shot sequences based on script content and generating professional-grade shot lists with spatial control over cameras and cinematography. This streamlines the process, helping teams quickly compose and align on a visual plan.
3D set visualization platforms, such as Intangible, are another exciting area. They offer 3D set creation with user-friendly controls, enabling teams to visualize any scene in detail before production. This enhances collaboration and creative decision-making.
AI can also generate multiple creative directions with consistent styles across long-form storylines, accelerating the pre-production phase by exploring art styles, casting, and creative choices without extensive manual work. Some tools even analyze scripts to identify key moments and suggest scene ideas or storyboard sequences, facilitating early visualization tied directly to the narrative.
AI also aids in creating marketing visuals such as posters and thumbnails from pre-visualization assets, streamlining promotional workflows.
These AI-driven approaches provide cost-effective, fast, and creative flexibility in pre-visualization and storyboarding, helping media creators refine their vision and align production teams before shooting starts. However, adoption is still cautious in some quarters due to labor and union considerations.
The Media Production & Technology Show (MPTS) 2022 provided an opportunity to take the pulse of the industry and gather tangible ideas for exploration. Notable speakers included Nick Kyriades of NK films, who spoke about scalable workflows, and Ross Kemp, who delivered a keynote on the power of storytelling in the documentary space.
Partnerships with companies like LucidLink and Qumulo offer solutions to streamline creative ideation and workflow, while working with these partners allows the website to scale resources and onboard talent quickly while maintaining security.
Emerging tools the website is keen to explore promise to consolidate and streamline the creative workflow further. The focus is shifting from hype to practical implementation of AI in creative and production workflows, with the aim to deliver more efficient, consistent, and creative outcomes for clients.
AI and automation are indeed shaping the creative workflow in the media and entertainment industry, offering a promising future for faster, more cost-effective, and innovative productions.
- The AI tools used by the website, such as Runway for pre-visualization and 3D set visualization platforms like Intangible, enable creatives to collaborate more effectively and generate multiple creative directions, reducing reliance on physical set design and costly test shoots in the pre-visualization and storyboarding stages.
- AI-powered software is utilized for automated storyboard generation, suggesting shot sequences based on script content and generating professional-grade shot lists with spatial control over cameras and cinematography, streamlining the process and helping teams quickly compose and align on a visual plan.
- By employing AI technologies, the website aims to empower its clients with greater clarity and confidence through cost-effective, fast, and creative flexible pre-visualization and storyboarding methods, while also creating marketing visuals for promotional workflows.
