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Bundesliga Embraces Innovation and Tradition for the 2021-2022 Season
The 2021-2022 Bundesliga season marked a significant step forward in the league's commitment to enhancing the match experience, fairness, and fan engagement. This season saw the implementation of various key innovations and human-centered measures, blending cutting-edge technology with traditional sportsmanship.
One of the most notable advancements was the introduction of Match Facts powered by Amazon Web Services (AWS). This technology improved real-time data presentation and fan engagement during matches, debuting as graphics in broadcasts and the official Bundesliga app [1].
Another significant innovation was the adoption of semi-automatic offside recognition technology. Although the exact launch date is not specified, this technology has been a key focus for the Bundesliga, aiming to assist referees in making quicker and more accurate offside decisions, reducing human error. The system uses special cameras and AI-assisted tracking, and has already been used at the 2022 World Cup and in the Champions League [1].
To enhance broadcasting and referee transparency, the use of small cameras worn by referees (RefCam) was also part of the Bundesliga's efforts. For selected games, this innovative perspective offered fans exclusive insights from the officials' perspective [1].
The league also reinstated traditional pre-game handshakes between players and officials, which had been paused due to COVID-19 protocols. This measure aimed at restoring sportsmanship norms and human connection aspects in match rituals [1].
In terms of data revolution, the Bundesliga intensified its use of artificial intelligence, partnering with AWS and companies like SkillCorner to integrate advanced data-driven insights in live broadcasts and team/app platforms. This represents a broader move towards leveraging big data and AI to transform how football is played, viewed, and managed [1].
The Bundesliga and 2nd league also introduced stadium announcements by referees after interventions by the Video Assistant Referee (VAR), starting on August 22 and October 17, respectively. This innovation is based on a successful pilot project tested at nine locations last season [1].
The use of the RefCam in selected games is a new approach to providing fans with unique perspectives during soccer matches. These innovations collectively highlight the Bundesliga’s dual focus on incorporating cutting-edge technology to improve fairness, accuracy, and fan engagement, alongside reinstating human traditions and interaction as pandemic restrictions eased [1].
References: [1] Bundesliga.com (2021). Bundesliga's Innovations and Human-Centered Measures for the 2021-2022 Season. Retrieved from https://www.bundesliga.com/en/news/bundesliga-s-innovations-and-human-centered-measures-for-the-2021-2022-season-1772757
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