Upcoming Philips OLED 910 TV, set to be one of the top OLED models in 2025, has its price and launch date disclosed
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Quick Peek
Philips' UK Launch Date for its 2025 Ambilight TVs is Out: Kick off your popcorn-filled movie nights earlier this year as the much-anticipated Philips OLED 950 flagship hits the shelves in October, followed by its OLED 910 sibling in September.
Lower on the range, you can snag the OLED 810 and OLED 760 models starting from the end of this month. With sizes varying from 55- to 77-inches, there's an Ambilight wonder for every cozy cinema corner.
As the New Year commenced, Philips unveiled its 2025 Ambilight TV lineup, catching the world's eye alongside the reveals of LG's OLED G5 and Samsung's S95F at CES 2025.
I was lucky enough to get a sneak peek of Philips' top-tier offerings, the OLED 910 and OLED 950, towards the end of January. These brilliant bundles certainly solidify the allure of Philips' signature Ambilight feature.
What's in Store for Philips' 2025 OLED Lineup?
Philips' 2025 OLED TV roster kicks off with the OLED 760, followed by the user-favorite OLED 810 boasting a brighter panel and the classic OLED range.
Step it up a notch with the flagship OLED 910, boasting a new multi-layer OLED panel similar to LG's G5, and the range-topping OLED 950, pushing the boundaries with superior processing power.
While these models are exclusively available in the UK and Europe, there's no word yet on their availability in the US or Australia. All pricing and release data detailed here is therefore exclusive to the UK market.
What's the Price Tag on Philips' 2025 OLED TVs?
- Philips OLED 950 (Expected in October 2025):
- 65-inch: £2799
- 77-inch: £3399
- Philips OLED 910 (Expected in September 2025):
- 65-inch: £2199
- 77-inch: £3339
- Philips OLED 810 (Expected in June 2025):
- 77-inch: £2199
- Philips OLED 760 (Expected in June 2025):
- 55-inch: £1199
- 65-inch: £1499
- 77-inch: £1999
It's the Ambilight system that truly sets Philips apart. This feature projects real-time lighting onto surrounding walls, is user-adjustable, and amps up the immersiveness when watching. The stunning images below showcase the four-sided Ambilight on the OLED 910 and 950 models, perfect for wall-mounting ecosystems.
Three-sided Ambilight is available on the OLED 810, while the bottom edge drops the LED strip on lower-tier models. However, for setups where you'll be keeping your TV on a stand, this won't make much of a difference.
TV season is shaping up to be a thrilling ride in 2025, with top-notch displays coming from a variety of brands. Anticipate some fiercer competition as Panasonic's Z95B is expected to join the race soon, completing the OLED lineup and ushering in an exciting year for high-end picture quality.
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- In the upcoming year, consumers can expect to find an array of smart-home devices such as Philips' OLED TVs among the latest gadgets in technology, all vying for attention at the top of the market.
- Philips' 2025 OLED TV lineup, comprising of smart-home devices like the OLED 950, OLED 910, OLED 810, and OLED 760, showcase innovative technology in terms of panel brightness, size, and the Ambilight system, setting a high standard for other brands in the market.