US-based electric vehicle manufacturer Canoo expands its market reach, announcing its entry into the UK market.
Canoo, an innovative automotive tech company that manufactures electric cargo vehicles, has made its debut in the United Kingdom. The company's UK operations will serve as its future customer and activation center for Europe, marking a significant step in Canoo's global expansion.
Canoo's vehicles, designed with a focus on large commercial, government, and fleet customers, are built on a common modular platform that houses end-to-end software plus power solutions. The company's steer-by-wire technology and design-forward approach have set it apart in the market.
The choice of Bicester Motion, an iconic automotive campus reflecting Canoo's spirit of innovation and commitment to sustainability, as the location for its activation center is strategic. Bicester Motion boasts a rich history in automotive innovation and is home to more than 50 automotive brands.
The UK, with one of the most ambitious regulatory frameworks for EV adoption in the world, presents an ideal market for Canoo. Under its Zero Emission Vehicle (ZEV) mandate, 80% of new vehicles and 70% of new vans sold must be zero-emission by 2030, increasing to 100% by 2035.
Daniel Geoghegan, the CEO of Bicester Motion, welcomes Canoo to the UK, stating that they share a vision for the future of mobility. He actively promotes partnerships and the development of new facilities and companies at the site.
Tony, the leader of Canoo, brings a successful track record in the UK market. Having founded Solera, an automotive software company, and acquired various businesses, he has created hundreds of new jobs and generated over one hundred million dollars of annualized revenue in the UK.
Canoo will take a customer-centric approach in the UK market, focusing on configuring vehicles to meet the diverse needs of commercial and government fleet customers. The company's strategy includes pilots followed by the rollout of vehicles, and it will work directly with customers to create solutions that meet their specific demands.
The small van market in the UK has seen a 42.0% year-to-date demand growth in 2024, providing a promising market for Canoo's electric cargo vehicles. Canoo's activation center at Bicester Motion is set to open in October, offering customers an environment to experience and test drive Canoo's right-hand drive commercial vans.
The choice of Bicester Motion underscores the long-standing partnership between the United States and the United Kingdom. Canoo Technologies UK Limited is the new legal entity established in the UK, signalling Canoo's commitment to the UK market.
With headquarters in Justin, Texas, and teams located in California, Michigan, and Oklahoma, Canoo's world-class vehicle and battery facilities are located in Oklahoma City. As Canoo continues to expand, the UK market presents an exciting opportunity for the company to make a significant impact in the shift towards sustainable mobility.
Read also:
- Musk announces intention to sue Apple for overlooking X and Grok in the top app listings
- Cybertruck's Disappointing Setback, Musk's New Policy, Mega-Pack Triumphs, Model Y's Anticipated Upgrade Prior to Refresh (Week of January 25 for Tesla)
- Innovative Company ILiAD Technologies Introduces ILiAD+: Boosting Direct Lithium Extraction Technology's Efficiency Substantially
- Nuclear Ambitions at a U.S. Airport Spark Controversy, With Opposition Swelling
