Verifone and PagBrasil Collaborate on Unique International Pix Payment Option for American Shops Serving Brazilian Customers
In a groundbreaking move, Verifone and PagBrasil have joined forces to introduce International Pix, a payment solution that allows Brazilian shoppers to use Pix for in-store purchases across the U.S. This partnership is set to revolutionise the payment experience for Brazilian tourists in the U.S., providing a cost-effective, seamless, and frictionless payment solution.
The launch of International Pix comes at a time when the U.S. Travel Association projects over 6 million international travelers for the 2026 FIFA World Cup. With Brazilians consistently among the top groups of overseas visitors, offering merchants a lucrative market for spending capture, this partnership couldn't be more timely.
This new payment method is expected to provide a significant competitive edge for U.S. retailers, particularly in tourism-heavy cities. By offering a tailored payment method for 1.9 million Brazilian tourists annually, merchants stand to increase sales and customer loyalty.
The solution, built by PagBrasil within the Pix framework, allows for real-time currency conversion, eliminating typical foreign exchange fees and taxes on transactions paid abroad. This means Brazilian consumers can pay in Brazilian Reais (BRL) at U.S. merchants' physical stores, without the need for upgrading hardware. Verifone has sole rights to offer International Pix payments in the U.S., thanks to its hardware-agnostic, gateway-agnostic APM API integration.
The benefits of International Pix extend beyond convenience and cost savings for shoppers. Merchants also stand to gain from reduced financial and administrative burden, as Pix payments help merchants avoid the risk of chargebacks. Moreover, the availability of International Pix can help merchants capture more international spend, boost customer satisfaction, and loyalty.
International visitors contribute nearly $200 billion in direct travel spending to the U.S. annually. With the launch of International Pix, merchants can tap into this lucrative market more effectively. Pix, an instant payment system created by Brazil's Central Bank in 2020, has seen a 57% year-over-year growth in transaction volume and is used by over 160 million people.
In conclusion, the Verifone and PagBrasil partnership is set to transform the payment landscape for Brazilian tourists in the U.S., providing a cost-effective, real-time Pix payment solution at retail points. This move is expected to foster increased spending and merchant appeal in key tourism markets, particularly during global events like the upcoming FIFA World Cup.
Ffnews.com reported that this partnership between Verifone and PagBrasil will significantly impact the industry, particularly in the finance and technology sectors. By offering International Pix, a cost-effective and seamless payment solution for Brazilian shoppers, they aim to capture a larger share of the lucrative market of Brazilian tourists in the U.S., who contribute nearly $200 billion in direct travel spending annually.
As the 2026 FIFA World Cup approaches, merchants can leverage International Pix, a solution that sees consistent growth in transaction volume and is used by over 160 million people in Brazil, to increase sales and customer loyalty, while also reducing financial and administrative burden. This strategic move by Verifone and PagBrasil is set to revolutionize the payment experience for Brazilian tourists, providing a competitive edge for U.S. retailers, especially in tourism-heavy cities.
