VML's Global Chief Experience Design Officer Swears by Analog Tools for Innovation
Kaleeta McDade, Global Chief Experience Design Officer at VML, swears by analog tools for her creative process. Despite not expecting her tool to go viral on TikTok, she finds it invaluable for driving innovation. Her unique handwriting, which others find difficult to decipher, adds an extra layer of security for her notes.
McDade's daily routine involves time blocking her days to boost creative productivity. She uses an extensive system of planners, visual aids, and whiteboard calendars at work. Her preference for analog tools stems from processing information visually and by writing. This method has proven successful in her role, enhancing her creative process and driving innovation.
McDade's tool of choice is a special planning aid that she uses daily. She acquired it through Instagram, finding the platform personalized and persuasive for impulse shopping. Despite many people opting for digital tools, McDade prefers to use a to-do list and a timer for productivity. Her unique handwriting, which she describes as difficult for others to decipher, serves as a beneficial way to protect trade secrets.
McDade's analog tools, particularly her special planning aid, play a crucial role in her creative process and productivity. She prefers these tools over digital ones, finding them more suitable for her visual and written information processing style. Despite not anticipating her tool to gain TikTok fame, it remains an essential part of her work as Global Chief Experience Design Officer at VML.
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