Volvo's Iconic P1800: A Sleek Departure From Practical Designs
Volvo's iconic P1800, introduced in 1961, marked a departure from the brand's usual practical designs. Despite its sleek appearance, the car's designer, Pelle Petterson, was overshadowed by Volvo's preference to credit the Italian design firm Frua.
The P1800 was designed by Pelle Petterson, son of Helmer Petterson who created the PV444/544. Despite his contributions, Volvo downplayed Petterson's role, favouring Frua's initial concept. The car gained fame when a white P1800 co-starred with Roger Moore in 'The Saint' from 1962 to 1969.
Production of the P1800 coupes lasted from 1961 to 1972, with only 39,407 units made. Mechanical upgrades were introduced throughout its production run. In 1972, the P1800ES, an estate sport variant, was launched and produced until 1973, with 8,077 units made. Today, classic P1800 models can range from $25,000 to $90,000, while shooting-brake versions range from $20,000 to $60,000.
The Volvo P1800, despite its limited production run, stands as a testament to Volvo's ability to create beautiful and imaginative designs. Its legacy continues to captivate collectors and enthusiasts alike.
