Web3-inspired colors unveiled in collaboration between Stepn and Pantone
StepN, the popular lifestyle app that rewards users for physical activity, has teamed up with Pantone, the global authority on color, to create an exclusive NFT sneaker collection. This collaboration merges physical activity rewards with digital art, enhancing the STEPN GO app experience and Genesis Sneaker collections.
Pantone NFT Sneaker Collection
The partnership has resulted in a special digital sneaker series, embodying Pantone's iconic color standards. Users can now own unique, artistically designed NFTs linked to their movement-based rewards. Two exclusive Pantone colors, PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple, have been launched as part of the partnership.
Enhanced User Incentives
By incorporating Pantone's color expertise and art into the wearable NFT sneakers, the collaboration deepens user engagement with the STEPN GO app. It blends fitness motivation with collectible digital art, offering a more immersive and rewarding experience for users.
Auctioned Exclusive Sneakers
The partnership enabled auctions, such as a second round offering exclusive Purple-themed Pantone sneakers. These limited-edition sneakers add rarity and prestige to the Genesis Sneaker lineup, considered foundational NFTs for STEPN users.
Blockchain Platform
The NFTs and sneaker collections are hosted on the Solana blockchain, which is appreciated for its scalability and low transaction fees. This ensures efficient and cost-effective trading and use within the STEPN ecosystem.
In summary, the StepN-Pantone partnership notably enriches the STEPN GO app by blending physical activity with culturally and artistically significant NFT sneakers within the Genesis collection. This fusion of fitness, digital collectibles, and blockchain technology offers a novel and engaging experience for users.
[1] StepN Press Release
[2] Pantone Press Release
[3] Second Round Auction Announcement
[4] Genesis Sneaker Collection
[5] Solana Blockchain Overview
- The StepN and Pantone collaboration has led to an NFT sneaker series inspired by Pantone's iconic color standards, allowing users to own unique, artistically designed digital sneakers—a blend of physical activity rewards and fashion-and-beauty appreciation within the StepN GO app.
- The partnership between StepN and Pantone extends beyond routine physical activity rewards, as it introduces technology and sports enthusiasts to exclusive auctions featuring limited-edition sneakers, further demonstrating how this collaboration merges fashion-and-beauty, sports, and technology within the StepN ecosystem.
