Williams Assumes Role as Head of Account Management at Enteractive
Fresh Take:
After raking in massive funds from Yolo Investments in April and making a splashy entrance onto the bustling US market last spring, retention and reactivation powerhouse Enteractive decided it was high time to revamp their US team leadership. The company has chosen Faye Williams to helm their Business-to-Business team as its new head of account management.
Enteractive: Full Steam Ahead
The main reason behind Williams' appointment? Ambitious plans to dive deeper into the lucrative US market, with the goal of working with even more operators and supercharging active iGaming players worldwide. That’s the exciting vision Williams shared, and it's in line with Enteractive's goal of enhancing operator retention and player loyalty, with state-of-the-art one-on-one conversation solutions. They assure full protection of player data against vulnerabilities, all while meeting stringent GDPR and G4 Responsible Gaming requirements.
The company's chief business officer, Andrew Foster, (who Williams will report to) weighed in on the company's 2021 successes as well—from onboarding new clients to branching out into new markets, with special attention given to the North American market post-Williams' appointment.
Decade-Long Experience
Foster also commended Williams' impressive background in the iGaming sector, noting that her appointment was a shrewd move for Enteractive. Williams is anticipated to lend her expertise in supporting the company's growth over the coming years while fostering relationships between operators and players.
Before calling Enteractive home, Williams currently worked as WKND's head of VIP in Malta. Prior to that, she served as Gaming Innovation Group's head of player loyalty and UK/ROW key account manager for nearly three years. The beginning of 2018 saw her embracing a three-year stint as a VIP relations manager with Paddy Power Betfair. And in a previous chapter of her career, Williams acted as a regional account manager for DMA UK and an account manager for a food and beverage manufacturing company.
In response to her appointment, Williams expressed marvel at joining Enteractive aboard their quest to become the globe's premier reactivation and retention powerhouse.
- Faye Williams, with her decade-long experience in the iGaming sector, is now ready to join Enteractive, a company focused on enhancing operator retention and player loyalty.
- As the head of account management for Enteractive's Business-to-Business team, Faye Williams is prepared to work with more operators and supercharge active iGaming players worldwide.
- With the appointment of Faye Williams, Enteractive is gearing up to dive deeper into the lucrative US market, utilizing their state-of-the-art one-on-one conversation solutions.
- Furthermore, Enteractive, under the leadership of Faye Williams, is poised to meet stringent GDPR and G4 Responsible Gaming requirements while protecting player data against vulnerabilities in their finance and technology sectors.
