Zap unveils significant name change initiative
Zap Africa Rebrands, Unveils Enhanced Non-Custodial Crypto Platform
Zap Africa, a startup focused on non-custodial crypto infrastructure, has undergone a significant transformation. The startup has rebranded, marking a fresh chapter in its journey.
The original visual identity of the product was outdated, no longer reflecting the clarity, confidence, or sophistication of the current product. The rebrand includes a refreshed logo and an upgrade to the flagship product, Zap Exchange.
The rebranded Zap Exchange offers a faster, more innovative, and intuitive user experience. The update includes a cleaner, quicker interface described as a "control room" for managing crypto. Users can now enjoy features such as faster logins, saved wallet addresses, token-specific trade history, custom watchlists with real-time price alerts, and personalized trading tools tailored to mobile-first Nigerian users for on-the-go trading.
The rebrand is driven by a clearer vision for the company's future, inspired by the belief that users deserve tools that work simply and seamlessly in the background. Zap was initially created to hand control back to users and focus on building infrastructure for safe and quick asset management. The new identity reflects a sharper vision for the company's future.
Moore Dagogo-Hart, Co-founder and CTO of Zap, spoke about the rebrand, "Our goal with this rebrand is to position Zap as a comprehensive financial command center focused on clarity, speed, and empowering users with full control over their digital assets in a non-custodial environment."
The rebranding effort was a deliberate, months-long project initiated in 2024 to align Zap’s visual identity and product offering with its maturing ambition and market position, not a reaction to external trademark disputes as sometimes speculated.
Zap Africa encourages users to visit their website at www.zap.africa for more information about the new exchange experience. The Zap Africa mobile app can be downloaded from the Google Play Store or App Store.
Readers are encouraged to conduct their own research before taking any actions related to Zap Africa or its products. Mariblock does not endorse and is not responsible for the accuracy, quality, or completeness of the information contained in the press release.
The rebrand of Zap Africa coincides with a trademark dispute involving fintech giant Paystack and their product "Zap." However, Zap's founders clarify that the rebrand was already in motion as part of their product roadmap, independent of the trademark dispute.
In summary, the updated Zap Exchange offers Nigerian users a faster, more intuitive, and feature-rich non-custodial crypto trading platform with personalized controls, optimized for mobile use and designed to foster greater financial autonomy through improved crypto management tools.
- Zap Africa, initially focused on non-custodial crypto infrastructure in Africa, has rebranded, positioning itself as a comprehensive financial command center that emphasizes clarity, speed, and user control.
- The rebranded Zap Exchange, a part of the Nigerian fintech landscape, offers an upgrade for its users, featuring a fast, innovative, and user-friendly experience with features like faster logins, saved wallet addresses, token-specific trade history, custom watchlists, real-time price alerts, and personalized trading tools.
- As Zap Africa continues to innovate in the African fintech sector, it remains committed to the mission of handing control back to its users, building infrastructure for safe and efficient asset management – even amidst potential trademark disputes.
