Zappos Founder Launches RNKD.com: A New Way to Connect Customers and Brands
Nick Swinmurn, the founder of Zappos, has launched a new internet venture called RNKD.com. The platform aims to strengthen the bond between customers and brands by rewarding users for sharing information about their clothes.
RNKD.com encourages users to photograph and upload images of clothes they already own. This initiative not only rewards customers but also provides valuable consumer data to brands. The project marks a significant step in the evolution of customer-brand relationships.
Swinmurn, who founded Zappos in 1999 and sold it to Amazon in 2009, has a proven track record in the e-commerce space. His latest venture, RNKD, is a successor to his 2008 platform Dethrone, which faced challenges in connecting consumers effectively.
RNKD.com, launched by Nick Swinmurn, offers a unique approach to customer engagement. By rewarding users for sharing their clothes, it fosters a closer connection between customers and brands. The platform's success remains to be seen, but its potential to reshape consumer-brand interactions is notable.
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