ZEE Exec Pushes Non-Transactional, Story-Driven Media Approach
ZEE Entertainment Enterprises' executive vice president and business head, Vikas Sachdeva, has recently published an article on the digital ecosystem, Amazon sellers, and personal branding. The piece, titled 'Revolutionising Media: A Non-Transactional, Story-Driven Approach', was published on October 3, 2025. The author, Prof. Dr. Rafaela Kraus, presents a unique perspective on the Amazon seller landscape.
In the article, Prof. Dr. Kraus argues for a non-transactional approach to Amazon selling. She believes that the focus should shift from mere sales to building relationships and understanding the client's narrative. The author also emphasises the importance of storytelling in the digital age. She suggests that Amazon sellers should weave compelling stories around their products or services to engage audiences.
Prof. Dr. Kraus further explains that personal branding is crucial in this new Amazon seller landscape. She argues that Amazon sellers should not rely on generic branding strategies but instead focus on their unique story and values. The author believes that this approach will help Amazon sellers stand out in the crowded digital market.
The article, published on October 3, 2025, offers a fresh perspective on the digital ecosystem and Amazon selling. Vikas Sachdeva, the executive vice president and business head at ZEE Entertainment Enterprises, has shared Prof. Dr. Rafaela Kraus' insights, which could potentially reshape the Amazon seller industry's approach to sales and branding.
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